“A PERSONAL SITE”  ·  PJR

A product is a room.So is a community, a stage,a studio of machines.

For ten years I have built rooms and studied what people do inside them. Checkout flows and creator profiles. Hackathons and club nights. Product functions inside a global retailer. Lately, a production studio staffed almost entirely by machines.

The work is arranged here the way it actually exists. As rooms.
Some doors are open. Some are not.

Scroll, or take the directory. Five rooms.

R.01 R.02 R.03 R.04 R.05
Fig. 00 · Five rooms, one door
R.01 Production · 2024 to present

“The Studio”

One person,
directing a staff of machines.

I don't write the code. I design the room the work happens in. The roles, the rules, the taste, the gates. Then production comes out: a routed writing system with its own laws and its own regression evals. An audiobook pipeline with a casting desk. Graded language readers and audio properties, built as products. Publishing brand systems, render tooling, an events platform, a memory layer that survives between sessions.

Most people use AI as a tool. I run it as a building. Floors, departments, standards, quality gates that things must pass before they leave. It is the same discipline as running a venue or standing up a product org, pointed at a new kind of workforce.

1
Operator
0
Engineers hired
12+
Systems in production
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Fig. 01 · One operator, a staff of machines
R.02 Live · ongoing

“The Floor”

A room is only real
when people walk into it.

I build live rooms and the infrastructure underneath them. The current work is Circuit: attendance infrastructure for live culture. Who came, who came back, what the room remembers. Built because I run rooms myself and wanted the door to know the difference between a guest and a regular.

The habit is old. Hackathons across EMEA for Google at twenty-one. A three-hundred-person industry day at twenty-two. Fifty student founders mentored. Seven years studying how fandoms, scenes and congregations actually form, before it was a growth channel.

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Fig. 02 · Who came, who came back
R.03 Forthcoming

“The Shelf”

The oldest habit. I write.

Feature screenplays. Limited series. Books, essays, portraits. Finished to a standard I would put against anyone's, and coming to the public in their own order, under bylines that belong to me.

The distinction from the studio matters. The studio builds products. The shelf is authored.
One is a system that makes things. The other is a person with something to say.

First titles surface soon. Until then, ask what is on the shelf. It is a better conversation than a portfolio grid.
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Fig. 03 · The shelf, in elevation
R.04 Verified · 2015 to 2026

“The Record”

The part with receipts.

2025 – nowlululemon · stood up the EMEA digital product function from zero$300K/mo recovered
2022 – 24Foolproof · senior product across e-commerce, health, travel+18% adoption
2021 – 22Everpress · creator profiles, curator programme+26% conversion
2020 – 21Debut · go-to-market for two SaaS products+22% vs ARR target
2018 – 19Dext · mobile onboarding, remote squad of six+25% trial-to-paid
2016 – 18UCL · MSc Human-Computer Interaction. Thesis: self-expression and personal narrative in social ARsocial AR
2013 – 16Sheffield · BSc Computer Science. Dissertation: images as context for machine translationmultimodal NLP

Both research projects were early. Whether images help machines understand language, 2016. How people perform themselves inside augmented space, 2018.
The questions became the industry.

“Combining artistry with business acumen, he revels in creative thinking and treats customer empathy as a personal crusade.”

Mark Young · Chief Product Officer, Everpress

“He will achieve great things in his career and will be a force for good for people around him.”

Ali Nourbakhsh · Head of Product, Dext

Full CV and full references on request.

'16 '18 '20 '22 '24 '26
Fig. 04 · Ten years, doors aligned
R.05 Open

“The Door”

The next room is being built.
If you think it should be built with you,
write to me.

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Fig. 05 · The door, open