“A PERSONAL SITE” · PJR
A product is a room.So is a community, a stage,a studio of machines.
For eight years I have built products and studied the systems around them. Checkout flows and creator profiles. Hackathons and club nights. Product functions inside a global retailer. Lately, applied AI has collapsed more of the loop into one pair of hands: research, product strategy, architecture, prototyping, evaluation and shipping.
The work is arranged here the way it actually exists. As rooms.
Some doors are open. Some are not.
Scroll, or take the directory. Five rooms.
“The Studio”
One person,
directing a staff of machines.
The agents write most of the code. I design the room the work happens in. The roles, the rules, the taste, the gates. Then I work inside it: I set the architecture, read the diffs, run the proofs, and own what ships. Production comes out: a routed writing system with its own laws and its own regression evals. An audiobook pipeline with a casting desk. Native iPhone apps on the App Store. Graded language readers and audio properties, built as products. Publishing brand systems, render tooling, an events platform, a memory layer that survives between sessions.
My working unit is a problem, not a roadmap. Give me something uncertain and I will investigate it, build the working answer, test it, and come back with what the evidence changed.
Most people use AI as a tool. I run it as a building. Floors, departments, standards, quality gates that things must pass before they leave. It is the same discipline as running a venue or standing up a product org, pointed at a new kind of workforce.
View the experiments See · Machine Studio Read · A Studio of Machines Read · What the Folder Forgets Read · All essays
“The Floor”
A room is only real
when people walk into it.
I build live rooms and the infrastructure underneath them. Avdience designs and runs recurring cultural programming for clubs, residences, workplaces and hospitality spaces. Circuit is the network layer: for people, a social network built from where they actually show up; for organisers and venues, a guest network that remembers presence, recognition, turnout and return.
Running both means the product problem is not hypothetical. I can watch how a room fills, where check-in breaks, who returns and what the host needs, then change the system and test it in the next room. The loop between operation and product is the point.
Visit · Circuit Visit · Avdience
“The Shelf”
The oldest habit. I write.
Feature screenplays. Limited series. Books, essays, portraits. Finished to a standard I would put against anyone's, and coming to the public in their own order, under bylines that belong to me.
The distinction from the studio matters. The studio builds products. The shelf is authored.
One is a system that makes things. The other is a person with something to say.
“The Record”
The part with receipts.
Both research projects were early. Whether images help machines understand language, 2016. How people perform themselves inside augmented space, 2018.
The questions became the industry.
“Combining artistry with business acumen, he revels in creative thinking and treats customer empathy as a personal crusade.”
Mark Young · Chief Product Officer, Everpress
“He will achieve great things in his career and will be a force for good for people around him.”
Ali Nourbakhsh · Head of Product, Dext
Full CV and full references on request.
“The Door”
The next room is being built.
If you think it should be built with you,
write to me.